Think Your Campaign Is Secure? Think Again.

How Fraud Eats into Rewards Before You Even Notice

We're now seeing more promotional dollars being spent digitally than ever before. But how much of it is actually reaching real customers?

Stats out of the Australian market are starting to paint a worrying picture:

• Up to 40% of high-volume promotions experience attempted fraud, most of it automated or repeat-based.
• Over 30% of entries in major campaigns fail basic data integrity checks, like invalid emails or mismatched details.
• One retailer recently discovered thousands of duplicate reward claims from the same IP blocks, all appearing "legit."

Marketers are under pressure to deliver fast, frictionless experiences. But without real protection under the hood, "frictionless" becomes an open door for fraud.

What If the Frontend and Platform Were the Safeguard?

That question shaped how we built Fronterly and it's why some of Australia’s most forward-thinking brands are already on board.

Fronterly isn’t just a way to run promotions faster. It’s a purpose-built security layer for every digital incentive: cashback offers, gift card redemptions, loyalty campaigns, instant wins, prize draws....all protected and tracked, end to end.

Here’s what makes it different:

✅ 2FA, OTPs, and one-time redemption tokens
Every gift, prize, or reward is locked to a verified user and can’t be reused or shared.

✅ Real-time email (SMPT) validation
We confirm live inboxes at the point of entry with DNS/SMTP validation, not just formatting checks. If the email inbox doesn't exist, the customer doesn't get through. This also ensures 100% reward delivery.

✅ IP detection, session control, and duplicate flagging
Smart detection of suspicious patterns — including repeat uploads, location mismatches, and coordinated fraud attempts.

✅ Front-end encryption of content and sensitive data
The front-end UI and content are encrypted until rendered on the customer's screen and all customer data is encrypted before it ever leaves the browser, adding an extra layer of protection against interception or misuse.

✅ All backed by a seamless, on-brand UI
No clunky portals. No login hurdles. Just a smooth, responsive interface that feels light for the customer but stays rock solid under pressure.

Why It Matters Now

Customer trust is fragile. And promo fraud is getting smarter. As AI generated content and low-effort fraud tools become widespread, your next promotion could go sideways unless your platform is already a step ahead.

At Fronterly, we’ve engineered security into the DNA of every campaign, so marketers can focus on engagement, not damage control.

If you’re planning a promotion, reward or digital gifting experience and you want data that’s clean, customers that are real and every dollar traceable, let's have a chat.

You’ll be surprised how many holes we’ll find in what you thought was secure.