The New Loyalty Revolution: Frictionless, Fast & Built for the Customer.

Loyalty as you know it, is broken.

Let’s face it — most loyalty programs are a chore. Whether it’s being asked to join at the register or chasing cashback via endless forms, the experience often feels more frustrating than rewarding. It’s not that customers don’t want rewards — it’s that they’ve stopped believing the effort is worth it.

What’s holding them back? It’s not money — it’s mental overhead. In today’s world of instant everything, people won’t trade their time and attention for clunky, old-school loyalty experiences.

Yet ironically, 73% of consumers under 35 are totally fine sharing their data — if the reward is personal, instant and doesn’t turn into some kind of spam. What they won’t tolerate is friction.

Traditional Loyalty = Missed Opportunities

Picture this:
You’re at a cafe, ordering your usual double shot espresso. The barista says, “Want to join our loyalty program for a free coffee after 10 visits?”

Now you're calculating:

• How long will this take?
• Will I need to download another app?
• Am I going to get a bunch of emails?

Even if the offer is good, over 50% of customers abandon loyalty sign-ups in that moment. That’s why the average participation rate in loyalty programs barely touches 30% — despite the massive cost brands pour into them.

And this 30% ceiling hurts:

• Loyalty members drive 12–18% more revenue than non-members
• Repeat customers spend 67% more than new ones
• Personalized rewards can lift engagement by 3–5x

But legacy systems can’t keep up. They rely on third-party apps, external vendors, manual steps and outdated UX — all the things that make modern consumers opt out.

Loyalty Should Be Effortless. Now It Can Be.

The path forward? Make loyalty invisible. That means building it directly into the checkout — with instant value, no extra steps, and full brand control.

Enter: Cashback+

A game-changing solution from Fronterly, Cashback+ makes loyalty automatic, intelligent and embedded. It’s not a bolt-on, it’s built in — right where purchases happen.

Here’s how Cashback+ flips the script:

✅ Auto-Enrolment at Checkout – No apps, no QR codes, no forms. Customers are instantly enrolled and rewarded based on real purchases.

✅ Seamless Payment Issuance – Rewards are delivered with ease. No manual online forms, no 3rd-party apps, just real-time gratification, embedded into the flow.

✅ Plug-and-Play Setup – Just a snippet of code on your checkout. No heavy integrations, no dev burden.

✅ Smart Rewarding Engine – Reward by spend, SKU, cart size, or time of day — fully tailored to your goals.

✅ Real-Time Gratification – Customers receive rewards instantly at checkout and can add a digital wallet pass for their claim — opening a brand-new channel for ongoing communication, upsells and future offers.

✅ Actionable Customer Insights – Learn what drives behavior, refine offers and own the data.

✅ Cost-Effective & Scalable – Whether you're a fast food chain or niche eComm brand, Cashback+ keeps your rewards program running on autopilot — sustainably and without overhead.

Why It’s Working

Loyalty is no longer about apps and points. It’s about timing, personalisation and reducing cognitive load.

Cashback+ gives your brand:

• Higher conversion rates.
• Repeat purchases without remarketing.
• Sustainable long-term loyalty without complexity.

It’s loyalty for the new generation — fast, seamless and actually rewarding.

Real-World Applications

Drive Repeat Purchases Instantly

A mid-sized online fashion retailer integrates Cashback+ directly into their checkout. Customers who spend over $100 automatically receive $10 cashback — issued instantly via digital rewards. No QR codes, no waiting, no redirecting to third-party apps. This drives a surge in basket sizes and dramatically improves return visit rates, all while keeping the brand fully in control.

Smarter Upsell at Checkout

An electronics retailer running a seasonal promotion uses Cashback+ to reward customers buying selected headphones and accessories. Thanks to SKU-level targeting, only qualifying products trigger a cashback offer — displayed and issued right at checkout. Customers love the instant gratification, while the brand sees a measurable lift in retention rates and conversion on high-margin items.

Ready to Future-Proof Your Loyalty?

Traditional loyalty programs are dying. They're slow, clunky and annoy your customers more than they reward them. Cashback+ is the next-gen solution that turns friction into fluidity and customers into return buyers.

Learn more: cashbackplus.com.au