Pushing the Boundaries of Loyalty Rewards
INNOVATION
Exploring Fresh Perspectives on Loyalty Rewards:
In a popular store, a shopper scans a QR code at check-in to become an instant rewards member. They're welcomed to the program with a simple mobile authentication token straight to their phone. They can then access any of the perks and members rewards using her mobile number. They also receive a digital wallet pass directly into their phone which let's them receive future notifications, discounts and news about the promotion they've just entered.
A coffee-branded web app launches into an interactive game with a points collecting system where the loyal coffee loving customers can score digital collectibles and a free coffee.
A music lover buys digital concert tickets online to see her favorite star perform. She then has a chance to decide to either answer a survey or purchase additional products to unlock bonus gifts or tokens and go into the draw for a chance to win free backstage passes and other prizes.
Traditional loyalty programs have remained stagnant over the past decade. Typically, consumers make purchases, and brands reciprocate with miles, points, or cashbacks, with little innovation beyond this exchange. However, forward-thinking brands seeking to distinguish themselves and ensure the longevity of their loyalty initiatives are turning to digital tokens, wallets, prizes, and collectibles. These innovative approaches create digital interactions that reward customers for their engagement beyond mere transactions, fostering stronger brand awareness in the process.
Fronterly's technology is paving the way for a new kind of loyalty and rewarding experiences, helping brands innovate and catapult into the future. Customers interact with personalized cross-channel experiences that keep them engaged with digital interactions, creating deeper connections with the brands they love.
The Fronterly journey builder is a drag-and-drop UX creator that requires no coding and enables businesses to build and customize digital experiences that are interactive and engaging within a self-serve platform. Businesses can design, develop and share their experiences and campaigns to their customers or embed them on any website or platform.
Digital Wallets: A Powerful New Communication Channel
Imagine a customer submits a claim for a cashback promotion or enters into a draw for an Instant Win promotion. Instead of waiting passively for their reward, they instantly receive a digital wallet pass with their claim number. This pass not only provides a convenient reference for their pending reward but also opens a direct channel for brands to communicate exclusive offers, discounts, and personalised deals while they wait.
Beyond promotions, digital wallet passes can be leveraged in various ways - Retailers can send time-sensitive flash sales to stored loyalty cards and service providers can deliver appointment reminders with embedded incentives. By integrating digital wallets into the loyalty experience, brands can engage customers in real-time, enhancing convenience, personalisation, and customer satisfaction.
Game On!
Utilizing gamification, from quests and quizzes to prize giveaways, it can effectively motivate customers, creating a sense of achievement and enhancing brand perception. Going beyond conventional loyalty incentives, brands can now engage customers through digital mini-games and interactions. Gamification rewards may encompass digital tokens, prizes, promotional advantages and various digital collectibles.
Deeper, Emotional Connections
Customers crave recognition and personalized experiences. They seek brands that greet them by name, express gratitude for being loyal, and suggest products tailored to their preferences. Leveraging Fronterly's technology to craft unique experiences aligned with each customer's preferences and behaviour, it can deepen the emotional bond between the customer and the brand. Offering masterclasses, curated travel experiences, wellness resources, VIP access, and relevant rewards are among the strategies that can foster a sense of alignment between customers and the brand, ultimately enhancing brand loyalty.